About ASX

Experience from inside organizations

ASX Consulting works with nonprofit and corporate leaders who need to understand what is happening across the organization and make practical decisions about what comes next.

Ashley Carter, Founder and CEO of ASX Consulting

Ashley Carter, Founder & CEO

An operator's perspective

With more than 15 years of experience leading human resources and operations, Ashley brings an executive-level understanding of what it takes to manage people, resources, competing priorities, and organizational change. Her work spans organizational strategy, operational improvement, leadership development, workforce management, and organizational design.

Ashley is known for her ability to examine organizational challenges from multiple perspectives, ask the questions that need to be asked, and work collaboratively with leaders to develop solutions that are both thoughtful and practical. Rather than arriving with predetermined answers, she takes the time to understand what is happening, why it is happening, and what the organization is realistically positioned to change.

How Ashley's experience shapes the work

Ashley understands that decisions made at the leadership level have consequences throughout an organization, and that even well-intentioned strategies can fall short when the systems, structures, and people responsible for carrying them out are not aligned. She approaches consulting with the understanding that every organization has its own history, culture, strengths, and challenges.

As a Black woman, mother, and organizational leader, Ashley also brings a personal understanding of how workplace policies, leadership decisions, and organizational cultures can shape people's opportunities and experiences. That perspective informs her commitment to fairness, accountability, and building organizations where people are respected and equipped to contribute meaningfully. Through ASX Consulting, she combines strategic guidance with hands-on experience to help organizations put meaningful improvements into practice.

Our team

The people behind the work

ASX brings together consultants and partners with experience across strategy, operations, people, and leadership, so each engagement is staffed by the expertise it actually needs.

Ashley Carter

Founder & CEO

Organizational strategy
Executive & operational leadership
HR & people strategy
Organizational effectiveness
Leadership development

Ashley Carter is the Founder and CEO of ASX Consulting LLC, a management and organizational consulting firm that works with nonprofit and corporate leaders to strengthen their organizations, improve how they operate, and address the challenges that often stand between strategy and execution. With more than 15 years of experience leading human resources and operations, Ashley brings an executive-level understanding of what it takes to manage people, resources, competing priorities, and organizational change.

Abby Giaquinto

HR & Operations Consultant

Master's in Management and Leadership; BS in Psychology

HR & operations
Policy development
Program start-ups

Abby Giaquinto is no stranger to management and leadership in both the nonprofit and private sectors. Her Master's in Management and Leadership and BS in Psychology, coupled with over sixteen years in operations, inform her conscious approach to policy development and how it impacts employees, ultimately creating a positive shift in organizational operations and workplace culture. Abby has led multiple program start-ups under federal and state guidelines and regulations, developed and monitored the efficacy and quality of systems, and established communication protocols that foster and maintain successful relationships. A strong sense of self-awareness, empathy, foresight, and commitment to growth are at the core of who Abby is as a leader.

Patty Branco

Leadership & Organizational Development Consultant

Master's in Community Psychology and Social Change, Pennsylvania State University; PhD Student in Organizational Leadership; Certified Coach

Gender & Race Equity
Capacity Building
Resource Development
Leadership Coaching

Patty Branco is a social justice advocate, certified coach, and PhD student in Organizational Leadership with more than 20 years of experience supporting organizations, advocates, and communities.

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Drawing on her lived experience as an Afro-Latina immigrant, Patty brings an anti-oppression and intersectional perspective to her work. Her background includes extensive leadership and capacity-building experience within the gender-based violence movement, with particular attention to the intersections of racial equity, violence prevention, and organizational practice.

She has provided consultation to a broad range of advocates and service providers and contributed to resource development through publications, peer-reviewed papers, fact sheets, training materials, and other educational resources. Her experience also includes anti-violence work in Brazil addressing anti-Blackness, poverty, and police brutality.

Influenced by the work of Black feminist thinkers, including Audre Lorde, Patty is committed to supporting wellness, survivor-centered practices, and workplaces where people can contribute and thrive.

Through her consulting and coaching, she helps leaders and organizations examine their practices, strengthen their capacity, and create more equitable, human-centered environments.

Jaana Kelley

Leadership & Organizational Development Consultant

Master's in Social Work; BS in Psychology; Certified Coach

Leadership Development
Organizational Change
Process Improvement
Leadership Coaching

Jaana Kelley is a leadership and organizational development professional and certified coach with more than 20 years of experience helping organizations and teams navigate change, strengthen leadership, and improve how they work together.

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Her background includes team development, training, project management, organizational restructuring, and process improvement. Drawing on her education in social work and psychology, Jaana brings an understanding of human behavior and organizational dynamics to her coaching and consulting practice.

She works with executives, senior leaders, and teams to address complex challenges, strengthen leadership effectiveness, and support meaningful organizational change. Her experience includes advising senior leadership, improving operational practices, and helping organizations balance performance expectations with employee well-being.

Jaana approaches her work with resilience, authenticity, and a practical focus on solutions. She believes meaningful change requires a willingness to examine existing practices, make intentional decisions, and follow through.

Clarity with a point of view

ASX provides a thoughtful perspective without pretending there is one standard answer for every organization.

Candor with respect

Honest dialogue is most useful when it recognizes the pressures leaders face and makes room for different perspectives.

Ideas built for real life

Recommendations must account for capacity, ownership, and the everyday practices required to carry them forward.

Read about how ASX works

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